Job Description
Physician Liaison
Summary:
We are seeking a dynamic and results-driven Physician Liaison to join our growing ophthalmology and optometry multi-location practice, which includes two surgery centers. The ideal candidate will play a key role in building and maintaining strategic relationships with referring physicians in the local community by promoting our practice’s services to increase referral volume and enhance referral retention.
Essential Skills and Abilities: - Proficient computer skills
- Detail Oriented
- Outgoing and enjoys socializing
- Ability to problem solve
- Excellent communication skills, interpersonal, and relationship-building skills
- Possess a caring, patient, and friendly attitude
- Must be a team player
- Must be self-directed, highly motivated, able to manage multiple priorities
- Ability to learn working knowledge of all ophthalmic terminology, spelling and pronunciation of same
- Must have reliable transportation and be able to travel to referring physicians and locations
Duties & Responsibilities:
Physician Relationship Building:
- Establish, cultivate, and maintain strong relationships with community-based referring physicians, including ophthalmologists, optometrists, primary care physicians, and other specialists.
- Serve as the key point of contact for referring physicians, addressing inquiries, providing updates, and offering information on services, specialties, and procedures available within the practices.
Marketing & Education Support:
- Collaborate with the Marketing Director to create, organize, and distribute relevant marketing materials to physicians and medical offices.
- Schedule and facilitate with our physicians, “Doctor Talk” events in 55+ communities, providing educational seminars to potential patients on eye health, surgical options, and available treatments.
- Promote and share educational content and practice specialties to encourage referrals.
Referral Growth & Retention:
- Drive growth in referral volume by proactively engaging with physicians and healthcare providers in the area and enhance referral retention.
- Monitor and evaluate referral patterns, identifying opportunities to increase referral retention and volume.
- Assist in tracking and reporting on key metrics, including referral trends, patient feedback, and event effectiveness.
Community Engagement: |
- Actively participate in local healthcare events, chamber events, conferences, and community activities to enhance the practice’s visibility and establish connections with potential referrers.
- Represent the practice in a professional and engaging manner to maintain a positive image within the local healthcare community.
Administrative & Reporting:
- Report regularly to the Marketing Director on activities, progress, challenges, and successes in the field.
- Maintain an organized database of interactions, referrals, and outcomes for future strategic planning.
- Maintain practice confidentiality, follow legal, HIPAA & OSHA guidelines, follow the rules and regulations of the practice as documented in the practice employee manual.
Minimum Qualifications: Education & Experience:
- High School Diploma or GED required
- Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field (preferred).
- 2+ years of experience in healthcare sales, marketing, or physician liaison roles, ideally within ophthalmology, optometry, or related fields (preferred).
- Ability to comfortably conduct presentations and speak publicly at educational events.
Other:
- This job description is intended only to describe the general nature and level of work performed and should not be interpreted as an exhaustive list of all duties, skills, and responsibilities
- A valid Florida driver’s license is required as this position will be required to travel to various referring physician locations.
Benefits:
- 401(K)
- 401(K) Matching
- Accidental Death & Dismemberment (AD&D) Insurance - Health Insurance
- Health Savings Account
- Dental Insurance
- Disability Insurance
- Life Insurance
- Vision Benefits & Discounted Services
- Employee Assistance Program
- Employee Discount
- Opportunities for Advancement
- Paid Time Off
- Paid Training
- Professional Development Assistance Eye Specialists of Mid-Florida is an Equal Opportunity Employer. We do not discriminate against any individual based on race, color, religion, sex, national origin, age, disability, genetic information, military status, or any other characteristic protected by law. We are a drug and tobacco-free workplace. Please note that this includes the use of medical marijuana, cigarettes, cigars, hookah, or vaping of any kind.
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