Job Description

Marketing Manager

Location: Miami, FL

Type: On-site

Schedule: Monday to Friday (Flexibility Required)

Employment Type: Permanent

Compensation: $80,000 to $90,000 per year, based on experience + benefits

*GCP marketing is a must*

DESCRIPTION:

A global Consumer Packaged Goods (CPG) organization is looking for a Marketing Manager to take the lead in strategic marketing and commercial efforts across the U.S. This is an on-site opportunity based in Miami, FL, focused on executing high-impact marketing programs across retail, distribution, and e-commerce channels.

The ideal candidate will have a proven background in CPG marketing—especially within perishable or short-shelf-life product categories—and thrive in fast-paced environments. This position requires hands-on experience managing packaging, promotions, product launches, digital initiatives, and national retail campaigns. The role is highly cross-functional and will involve working closely with creative teams, distributors, and external agencies to ensure brand alignment and market impact.

RESPONSIBILITIES:

• Develop and implement annual marketing and commercial strategies tailored to the U.S. market
• Lead execution of consumer-facing campaigns across digital, retail, and promotional channels
• Drive visibility of branded and private label CPG products through packaging and point-of-sale programs
• Manage supermarket and distributor marketing relationships
• Research and analyze market trends to identify new opportunities for growth
• Launch and support new product introductions, from planning to execution
• Oversee brand presence and engagement at regional and national trade shows
• Support e-commerce expansion through online marketing efforts
• Select and manage external PR, creative, and digital partners
• Coordinate with internal creative teams to deliver brand-consistent assets
• Respond to and manage consumer inquiries and engagement platforms

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business Administration, or related field
• 5+ years in CPG marketing; experience in perishable product categories
• Proven track record managing both digital and traditional retail marketing campaigns
• Strong project management skills in packaging and promotional materials
• Bilingual (English/Spanish) highly preferred
• Excellent written and verbal communication skills
• Highly organized and able to handle multiple projects simultaneously
• Experience collaborating with creative teams and external agency partners
• Knowledge of trade marketing and e-commerce best practices

CORE COMPETENCIES:

• Strategic Vision: Ability to plan and execute forward-thinking marketing strategies
• Collaboration: Works well across departments and with external stakeholders
• Brand Management: Understands how to maintain and elevate brand identity
• Execution-Oriented: Capable of managing the details while keeping an eye on the bigger picture
• Communication: Clear, confident, and compelling communicator

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