Job Description

RedBull gives wings to people and ideas, and athletes are a cornerstone of the RedBull brand. Their exceptional stories, creativity, innovation, and sportive accomplishments authentically embody the brand attributes, personality traits, and product functionality to consumers on a daily basis. In this role, the Director, Team Sports Marketing will be responsible for developing, implementing, and managing marketing strategies that enhance the visibility, brand equity, and fan engagement of the sports teams, leagues, and athletic organization partnerships under their purview. This role involves working closely with various cross-functional departments to ensure cohesive and effective marketing campaigns that align with the business objectives. This individual will lead effective internal and external stakeholder management, innovative marketing tactics, and comprehensive brand management. Responsibilities Areas that play to your strengths: Marketing Strategy & Planning with a focus on national sports team, league, and federation partnerships in professional and collegiate mainstream sport areas. Co-create and execute comprehensive 360 campaigns that showcase our Team Sport portfolio, aligning with relevant business goals and objectives. Own and manage the budget, ensuring cost-effective allocation of resources. Build compelling business cases to drive incremental investment and cross-functional buy-in. Work in partnership with Media Network counterparts to develop and lead strategic communications through storytelling, earned media, and influencer relations to reach and engage new consumers. Lead the conceptualization and execution of innovative marketing campaigns that capture the essence of our team partnership and translate partnership assets to consumer engagement. Ensure understanding of product efficacy and communication is fundamental for each team/athlete. Negotiate team, league, and/or player agreements and contracts, including performance expectations and goals. Work with the team/athlete’s "circle of trust" and partners to create additional outcomes and opportunities to extend the product and brand message. Provide regular reports and insights into team performance. Plan and execute special events/activations, game day promotions, and creative marketing tactics that enhance the fan experience, collaborating with field marketing and other departments for maximum impact. Analyze the effectiveness of events and promotions to inform future strategies. Manage partnership assets such as tickets across the business effectively. Set individual athlete goals and target outcomes aligned with national and global sports marketing strategy. Drive excellent execution across all areas of RedBull’s marketing mix while ensuring sportive credibility and alignment with RedBull's global sports marketing standards. Create strategic marketing campaigns, projects, and activations that highlight RedBull's partnership and drive awareness and relevance at a national and/or global scale. Work closely with the RedBull Athlete Performance Center (APC) Global team to ensure maximum support is integrated to each team/athlete’s sportive performance goals and targets. Work closely with Media Network counterparts and external media stakeholders to amplify communication of all ATL and BTL athlete marketing activities and efforts. Create a well-rounded 365-day plan for the teams/athletes, including marketing activities, communication, and performance. Clearly communicate these plans to the wider business to ensure that all departments of RedBull are aware of the opportunities that teams/athletes create. Coordinate with the Field Marketing team to create campaigns that drive the positive perception that athletes consume RedBull in a functional moment of need. Consult and align with regional and field marketing leadership on building regional activation campaigns and projects to leverage the national Team Sport and Athlete portfolio. Minimum Requirements 8+ years direct team sport and/or athlete marketing and high-profile talent management experience 3+ years direct team/people management and development experience Proven experience in Sports Marketing, including marketing for athletes and events Experience leading high-level negotiations (8-figure+) with complex organizations In-depth knowledge of sports management and the sports landscape, with a focus on mainstream sports Strong influencing skills to engage a host of key stakeholders across a broad range of sports Exceptional communication skills, including training and presentation abilities Proven track record of excellent planning, organizational, and project management competencies Openness to new scenes, ideas, processes, innovation, and possibilities Entrepreneurial spirit - self-starter with a focus on results and consumer outcomes Excellent budget management skills Excellent attention to detail Strong understanding of social media with regular interaction Proven track record of planning and project management competencies Adaptability – the ability to manage multiple projects concurrently Must be fluent in English, additional language skills an advantage Travel & Employment Details Travel 20-30% Permanent Benefits eligible Location Santa Monica California, United States Application Process In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us. This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $115,280 - $172,920 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. #J-18808-Ljbffr Red Bull Gruppe

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