Job Description

The Digital Marketing Manager will be responsible for supporting W2 Communications’ integrated marketing clients with end-to-end demand generation/creation campaigns, paid social, SEO/SEM and digital advertising (CPC, Google Search/Display/Video, etc.), to strengthen our clients’ inbound and outbound marketing programs. An analytical, self-motivated and creative contributor, able to work hands-on with data as well as develop effective ways to engage audiences from attraction to customer experience. Strong integrated campaign thinking to achieve results by combining content, data, operations, intuition and experience is a must. This role reports to the SVP of Marketing.

What you can expect

• Plan, execute and manage all digital marketing for clients including SEO, SEM, email marketing, landing pages, marketing ops and paid social
• Establish and execute a digital marketing strategy to distribute content per client
• Work with the other teams within W2 Communications to ensure proper cross-promotion of coverage or content created for integrated communications and marketing clients
• Identify, analyze and measure trends and content to assess how well campaigns are performing and optimize user experience for clients, including developing dashboards and other reports as part of retainer
• Prepare reports and analytics on the overall performance of client marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques and provide mentorship to other team members
• Develop and monitor campaign budgets for clients

Who you are

• 2-4 years of B2B digital marketing experience, preferably in an agency
• Experience in cybersecurity, public sector or related high technology field preferred
• Strong marketing operational experience with HubSpot
• Salesforce, Marketo, Eloqua, others, in addition are a welcomed bonus
• Strong experience with Google Analytics and Google Looker Studio
• Fast, adaptable learner that has proficiency with campaign, report and workflow building and marketing automation integrations
• Exceptional self-starter who thrives in a fast-paced, “all hands on deck” environment to create impactful and quantifiable results
• Creative in a still unpredictable world and able to develop effective programs that stand out among the other digital noise
• Digital-savvy with both paid digital including advertising, SEO and SEM
• Proficient writing skills and a passion for writing new and creatively repurposing existing content with limited direction
• In-depth knowledge of current digital trends
• Proficiency in photo and video editing software (i.e., Canva, Adobe Creative Suite)
• Experience with SEO and SEM strategy and keyword research
• Analytical mind, with a passion for measuring data

Location: Greater Washington, D.C. Metropolitan region, VA preferred but remote considered

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