SUMMARY
The Digital Marketing Manager will have ownership over the product launch plans for specific product categories across the Kids2 portfolio of brands. As the content manager, this role will be responsible for the Go-To-Market plans related to global product launches including but not limited to content strategy, communication, customer activations and overall integrated product launch plans. In addition, the Digital Marketing Manager will be responsible for leading, communicating, and continually improving integrated product marketing activations.
The Digital Marketing Manager will work cross-functionally with key stakeholders (Category, Sales, Sales Planning, Content, Creative, Social, Legal, etc.) across the business to develop ideas and tactics that will be essential in launching new products in the marketplace.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
QUALIFICATIONS & EXPERIENCE
EDUCATION & SKILLS
CERTIFICATES, LICENSES, REGISTRATIONS
COMPUTER/TECHNICAL SKILLS
PHYSICAL DEMANDS
WORK ENVIRONMENT
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