Job Description

ABOUT THE DAIRY ALLIANCE:

The Dairy Alliance is a non-profit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, South Carolina, Kentucky, Mississippi, North Carolina, Tennessee, and Virginia.

POSITION SUMMARY:

The Dairy Alliance is seeking a visionary and seasoned Digital Marketing Director to spearhead our digital and content marketing strategies that align with the company’s goals and objectives. The ideal candidate possesses a robust background in digital and content marketing, demonstrated leadership skills, and a track record of driving online engagement, loyalty, raising awareness, and achieving measurable results. In this pivotal role, you will support the strategic charters of The Dairy Alliance, which include Dairy Transformation, Growth, Sustainability, Investor Relationship, Health and Wellness through an omni-channel approach to seamlessly integrate the consumers experience across multiple channels and touchpoints. Additionally, you will oversee a team of four marketing employees, with direct responsibility for supervising, developing, and coaching two of them.

The role also encompasses overseeing and managing activities that support and fulfill the organization's mission: Everything we do is market-focused and proactively promotes and protects the interests of the Southeast dairy farm families.

KEY RESPONSIBILITIES:

• Strategy Development: Create and lead digital marketing strategies that enhance the company's online presence and drive business growth across multiple touchpoints and channels supporting every stage of the customer journey
• Omni Channel Approach: Collaborate with cross-functional teams, including design, content, and product, to ensure cohesive and effective marketing efforts to provide seamless integration across all consumer touchpoints. Optimize digital marketing strategies and campaigns lead and manage digital marketing strategies and campaigns across all digital channels, including SEO, SEM, social media, email marketing, content marketing, influencer marketing, earned and paid media (PPC, display, video, retargeting) ensuring consistency and quality of content across platforms.
• Team Leadership: Manage and mentor a team of marketing, communication and agency personnel, fostering a collaborative and innovative work environment.
• Performance Analysis: Monitor, analyze, and report on the performance of digital marketing campaigns using key performance indicators (KPIs) and return on investment (ROI) metrics to optimize results.
• Best Practice Elevation: Stay up to date with the latest digital marketing trends, tools, and best practices with the ability to quickly pivot based on the marketing landscape.
• Budget Management: Oversee the digital marketing budget and allocate resources effectively to maximize ROI. Works with the finance office to ensure that all vendors are paid in a timely manner and all invoices are billed to the proper program, with strict adherence to Board-Approved Budgets.
• Digital Innovation: Drive innovation and continuous improvement in digital marketing strategies and tactics for continuous improvement and growth. Test new approaches, run A/B tests, and iterate based on results.
• Story Telling: Ability to craft and communicate a concise, compelling story for all levels of the organization including ELT, CEO and BOD.
• Project Management: Must have proven time management skills and adapt quickly to a changing business environment.
• Culture Advocate: Models behavior supports The Dairy Alliance culture and supports/advocates culture commitments.
• Organizational Compliance: Must comply with the standards, policies and procedures outlined in The Dairy Alliance Employee Handbook.
• Reporting: Submits admin reports to the Vice-President of Strategic Marketing in a timely manner for approvals.
• Communication: Responsible for keeping the Vice-President of Strategic Marketing, Vice-President of Dairy Transformation and others informed of projects, issues, and information gathered. Support strategic planning with market insights and digital intelligence.

POSITION REQUIREMENTS:

Education:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Master’s degree preferred.
• 5-7+ years of experience in digital marketing, with a focus on omni channel strategy and execution.

Certifications:

• Google Analytics Certification
• Google Ads Certification
• SEO Certification
• HubSpot Content Marketing Certification (or equivalent).
• META Certification
• Any additional relevant certifications are a plus

QUALIFICATIONS:

• Proven understanding of digital marketing channels and tools, including Google Analytics, Google Ads, SEO, social media platforms, and email marketing software.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Able to prioritize responsibilities with the appropriate level of urgency, able to listen and use this information to solve problems, anticipate issues and make correct decisions based on a variety of situations.
• Must have superior communication skills; verbal, written and interpersonal skills; able to listen effectively to solve problems, anticipate issues and make effective decisions.
• Proven ability to manage multiple projects simultaneously while meeting deadlines consistently
• Strong leadership and team management skills.
• Proficiency required in Microsoft Office: Word, Excel & PowerPoint and virtual meeting platforms - TEAMS, Zoom
• Must be capable of using and operating all equipment as required, including but not limited to, laptops, phones, etc.
• Ability to make timely decisions in line with strategic goals: understand business implications of decisions. Ability to align activities with Company Mission, Vision, Values, Strategic Objectives, and Policy Manual.
• Excellent organizational Skills: ability to manage time effectively, multi-task, prioritize and handle multiple tasks/projects, and meet deadlines.
• Ability to work independently with minimal supervision.
• Ability to commit to long hours of work when necessary to achieve goals.
• Willingness to attend tradeshows and events, with the ability to be active on-site for up to 4 hours (walking, bending, kneeling, climbing stairs, etc.)
• Ability to perform other duties and responsibilities, as necessary.

BENEFITS:

• Competitive salary
• 401K
• Health, dental, and vision insurance
• Paid time off (PTO)
• Sick Leave
• Professional Development
• Friendly and supportive work environment

JOIN US:

If you are passionate about leveraging your creativity to enhance awareness of the benefits of dairy and support the growth of the southeast dairy industry, we would be delighted to hear from you.

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